“
We need to stop interrupting what people are interested in & be what people are interested in.
Craig Davis
“
Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
“
Nobody reads ads. People read what interests them, and sometimes it's an ad.
Howard Luck Gossage
“
Advertisements are now so numerous that they are very negligently perused
Samuel Johnson
“
Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.
William Hesse
“
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly
John O'Toole
“
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
“
The most powerful element in advertising is the truth.
Bill Bernbach
“
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
“
Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax Cone
“
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch
“
Advertising in the final analysis should be news. If it is not news it is worthless.
Adolph S. Ochs
“
The real question is, will they buy it?
Noel Peebles
“
Creative without strategy is called art.' Creative with strategy is called advertising'.
Jef I. Richards
“
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
S Leacoc
“
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
James Randolph Adams
“
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
Philip Dusenberry
“
The man who stops advertising to save money is like the man who stops the clock to save time.
Thomas Jefferson
“
Brands are in people's peripheral vision, so they need to be blindingly obvious to get noticed at all.
David Turner
“
Just because something is trending doesn't mean you jump on it.
Nancy Hill
“
Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
Amy Pascal
“
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby
“
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana
“
If people aren't going to talk about your product, then it's not good enough.
Jeffrey Kalmikoff
“
Advertising is legalized lying.
H. G. Wells
“
One ad is worth more to a paper than forty editorials.
Will Rogers
“
Promise, large promise, is the soul of an advertisement.
Samuel Johnson
“
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
“
Advertising is the greatest art form of the twentieth century.
Marshall McLuhan
“
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
We need to stop interrupting what people are interested in & be what people are interested in.
Craig Davis
“
Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
“
Nobody reads ads. People read what interests them, and sometimes it's an ad.
Howard Luck Gossage
“
Advertisements are now so numerous that they are very negligently perused
Samuel Johnson
“
Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.
William Hesse
“
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly
John O'Toole
“
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
“
The most powerful element in advertising is the truth.
Bill Bernbach
“
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
“
Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax Cone
“
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch
“
Advertising in the final analysis should be news. If it is not news it is worthless.
Adolph S. Ochs
“
The real question is, will they buy it?
Noel Peebles
“
Creative without strategy is called art.' Creative with strategy is called advertising'.
Jef I. Richards
“
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
S Leacoc
“
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
James Randolph Adams
“
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
Philip Dusenberry
“
The man who stops advertising to save money is like the man who stops the clock to save time.
Thomas Jefferson
“
Brands are in people's peripheral vision, so they need to be blindingly obvious to get noticed at all.
David Turner
“
Just because something is trending doesn't mean you jump on it.
Nancy Hill
“
Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
Amy Pascal
“
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby
“
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana
“
If people aren't going to talk about your product, then it's not good enough.
Jeffrey Kalmikoff
“
Advertising is legalized lying.
H. G. Wells
“
One ad is worth more to a paper than forty editorials.
Will Rogers
“
Promise, large promise, is the soul of an advertisement.
Samuel Johnson
“
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
“
Advertising is the greatest art form of the twentieth century.
Marshall McLuhan
“
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
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